Résumé

Collaborated with company leadership in the creative development of over 25 brand stories including logos, marketing collateral, websites, advertisements, email campaigns, social media graphics, tradeshow booths, billboards, truck graphics, and testimonial videos. Managed design direction of in-house and freelance designers. Notable work included two 2017 Marcom Award-winning projects: the Balzer and Tuck website (balzertuck.com), and the “Faith & Family” driver recruitment campaign for Nussbaum Transportation, which included developing four family-themed full-wrap trailer graphics from campaign inception to photomanipulation of final art.  

Additionally, worked side-by-side with company leadership and led all creative efforts in the complete brand development, promotion, and launch of CultureTalk.com. Creative work included a logo, website, marketing collateral, email campaigns, social media graphics, advertising, certification and workshop training materials, and testimonial videos.

Work closely with clients throughout the creative process, from initial concept meetings, to presenting ideas and working through revisions, to final creative approval and delivery of work. Creative work includes logos, corporate ID, brochures, invitations, posters, t-shirts, websites, outdoor signage, custom illustrations, and promotional products. Notable work include developing logos, posters, postcards, and other various materials for the Schenectady City School District.