CultureTalk
End-to-end brand creation for CultureTalk, a culture assessment platform built on twelve archetypes, serving individuals, organizations, and certified partners. Work began with naming, logo, and visual identity, then expanded into art direction for the archetypal icons, survey interface, online store, and results pages. The system extended across landing pages, inbound campaigns, social media, ebooks, white papers, training workbooks, and promotional materials.
Certification Program Workbook
Developed a comprehensive 150-page training workbook anchoring the Partner Certification Program, used by certified consultants and the clients they work with.
Archetypal Reference Guide
Reference guide cataloging the twelve archetypes that anchor the CultureTalk system.
Join the Culture Conversation Packet
Introducing CultureTalk information packet with three inserts.