CultureTalk Online Survey System
A 360º 'from the ground up' branding and launch effort. Project included naming, CultureTalk logo, art direction of archetypal logos, PR and inbound marketing campaigns, ebooks and white papers, powerpoint, social media, training workbook, promotional and system collateral. Additional projects included, website, store, survey, twelve survey results pages, and various funnel landing pages. (Individual Survey, Corporate Survey, and Partner Certification Programs)
Marketing Collateral
Introducing CultureTalk information packet with three inserts.
Certification Program Workbook
Developed for the Partner Certification Program. Project included a 150-page training binder. Additional aspects included partner logo, partner website landing and detail pages.
Archetypal Reference Guide
Inbound Marketing: Individual Survey Ebook
This 20-page ebook was developed for the CultureTalk for Individuals funnel. Project included corresponding email hero and landing page.
Inbound Marketing: Organizational Culture White Paper
This 15-page white paper was developed for the CultureTalk for Organizations funnel. Project included art direction of tree infographic, and corresponding email hero and landing page.

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