CultureTalk Online Survey System
Executed a holistic branding program for CultureTalk, delivering logo and visual identity, guiding art direction for archetypal icons, website, store, and survey results pages, landing pages, and an extensive ecosystem of supporting materials, including marketing campaigns, social media, ebooks, white papers, training workbooks, and promotional assets, to create a cohesive, engaging brand experience across product, partners, and end users.
Marketing Collateral
Introducing CultureTalk information packet with three inserts.
Certification Program Workbook
Developed a comprehensive 150-page training workbook for the Partner Certification Program, including partner logo, website landing pages, and supporting detail pages.
Archetypal Reference Guide
Inbound Marketing: Individual Survey Ebook
Designed a 20-page eBook for the CultureTalk for Individuals funnel, paired with email and landing page assets to deliver a cohesive and engaging user experience.
Inbound Marketing: Organizational Culture White Paper
Created a 15-page white paper for the CultureTalk for Organizations funnel, guiding art direction for a key tree infographic and delivering cohesive email and landing page assets.
