Oversee and drive creative direction and brand strategy for three aviation brands within the Jet Genius portfolio. Manage marketing initiatives from concept through execution, owning all aspects of visual design and brand expression across the full spectrum of marketing efforts. Collaborating with internal teams and external partners to align creative strategy with business goals to deliver cohesive, insight-driven brand experiences that elevate brand awareness, strengthen engagement, and drive measurable results.

- Creative Leadership: Lead the visual strategy and design execution for all marketing and brand initiatives, delivering cohesive and compelling creative across digital, print, video, web, and social channels—with a focus on Jet Agency, the company’s premium brand. 

- Strategic Growth Initiatives: Researched and presented two new marketing avenues that were approved by leadership and successfully expanded audience reach and engagement.

- Earned Media Growth: Engaged and directed a public relations consultant who secured regional earned media, expanding brand visibility and credibility within key markets.

- SEO & Web Strategy: Manage an external SEO agency to evaluate analytics and plan new content initiatives to improve visibility and lead generation. Spearhead a web refresh, developing and implementing new content optimized for GEO and LLM search.

- Team Leadership: Provide creative direction, feedback, and guidance to cross-functional collaborators, fostering innovation and maintaining high design standards.

- Integrated Brand Development: Established unified design systems and visual standards across three aviation brands, elevating brand identity and trust while ensuring aesthetic excellence across all marketing channels.

- Partner & Vendor Collaboration: Managed agency and vendor relationships, ensuring on-time delivery, fiscal accountability, and alignment with brand standards.