Education
Rochester Institute of Technology
One Lomb Memorial Drive, Rochester, New York
Bachelor of Fine & Applied Arts
Major: Graphic Design, 1988-1990
Mohawk Valley Community College 
1101 Sherman Drive, Utica, New York
Major: Advertising Design & Production, 1986-1988
Experience
Director of Marketing
Jet Genius (FlyCFG/Jet Agency/JetCharter.com)
Boca Raton, FL (Remote)
November 2022 - Present
Oversee and execute the creative vision, brand strategy, and marketing design for four aviation brands within the Jet Genius family. Lead all aspects of visual identity, campaign creative, and design execution across print, digital, and experiential channels. Collaborate with leadership and an internal writer to develop cohesive, lead-generating marketing initiatives that elevate brand awareness and drive measurable growth. 
Key Achievements: Elevated brand consistency across the Jet Genius network, aligning messaging and visuals to drive awareness and credibility in luxury private aviation. Developed and executed national and local campaigns integrating print advertising, geofencing display ads, email marketing, and social media, optimizing ROI and engagement.
Creative Director Consultant/Freelance Graphic Designer
Melissa Corrigan Design
8-D Par Place, Queensbury, New York
August 2002 - Present
Provide strategic creative direction and design solutions for diverse clients across industries. Collaborate with stakeholders to translate complex marketing goals into compelling, on-brand visual communications. 
Key Achievements: Developed branding and marketing for Schenectady City School District’s “Circle Up” initiative, including logo and campaign collateral. Led creative direction for JMZ Architects’ rebrand and website (jmzarchitects.com), establishing a modern visual identity aligned with firm values.

Graphic Designer/Marketing Communications/Lead Creative
Saratoga Hospital/Albany Med Health System
211 Church Street, Saratoga Springs, New York
March 2018 - December 2021
Spearheaded marketing initiatives that strengthened brand recognition and engagement across all hospital communications. Partnered with senior leadership to execute campaigns supporting key strategic goals. 
Key Achievements: Expanded the existing Albany Med logo to incorporate the Health System identity, creating a unified visual standard across multiple hospitals. Produced high-visibility assets such as the Minimally Invasive Gynecologic Surgery brochure and Corporate Annual Report, elevating patient education and system credibility.

Creative Director
Allegory Studios & CultureTalk
153 Regent Street, Saratoga Springs, New York
July 2008 - November 2017
Collaborated with executives to shape brand strategy and creative execution for over 25 clients. Managed internal and freelance creative teams, delivering award-winning work across print, web, video, and social channels. 
Key Achievements: Earned two MarCom Awards for excellence in brand storytelling: Balzer & Tuck logo and website redesign (balzertuck.com) and Nussbaum Transportation“Faith & Family” recruitment campaign (nussbaum.com/hauloffaith). Co-led creative development and launch of CultureTalk, including brand identity, certification materials, and marketing collateral.
 
Assistant Advt./Private Label Supervisor
The Golub Corporation
501 Duanesburg Road, Schenectady, New York
August 1999 - August 2002 
Assistant Advt./Private Label Supervisor: June 2000 - August 2002
Promoted to lead the creative direction and production of private label packaging design initiatives for the company’s extensive product line. Managed a small creative team, overseeing concept development, design execution, and vendor collaboration to ensure brand consistency and shelf appeal. 
Key Achievements: Directed design efforts for multiple award-winning private label packages, earning three consecutive NORI Finalist Awards. Elevated packaging design standards to compete effectively with national brands. Mentored junior designers, fostering creative growth and maintaining production quality.
Graphic Designer: August 1999 - June 2000
Partnered with the Private Label Supervisor to develop packaging systems and marketing materials for a variety of store-brand products. Balanced creativity and functionality within established brand guidelines. 
Key Achievements: Strengthened the company’s visual brand identity through cohesive design execution. Designed packaging concepts from initial sketches to final production files.

Graphic Designer
Fletcher-Barnhardt & White
3925 Rose Lake Drive, Charlotte, North Carolina
July 1996 - May 1999
Created high-impact marketing and promotional materials for Fortune 500 clients, including Dr. Pepper, MCI/Worldcom, and Pfizer pharmaceuticals. 
Key Achievements: Earned PICA Gold Award for the MCI/Worldcom Kentucky Derby invitation. Designed the “Sounds of Summer” SunDrop sweepstake campaign, including packaging, in-store displays, and branded merchandise.

Earlier Experience
Art Director, Custom Printers & Design Graphix | Charlotte, NC
Graphic Designer, Iuppa/McCartan Marketing Communications | Rochester, NY

Skills & Achievements 
Core Competencies
Leadership & Strategy: Creative Direction, Brand Strategy, Leadership & Mentoring, Collaboration, and Design Thinking. 
Design Expertise: Graphic Design, Branding, Typography, Website Design, Packaging Design, and Applying UX/UI Principles 
Marketing Execution: Marketing Campaigns, Advertising, Marketing (Print & Digital),  Social Media, Motion Graphics, and Video Production. 
Illustration: Digital and traditional (pencil, markers, acrylics, and watercolors).
Tools & Platforms 
Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe XD, Figma, Sketch, InVision, Adobe After Effects, Adobe Premiere Pro, Adobe Express, Adobe Fresco, Canva, SocialPilot, Microsoft 365, Unbounce, HubSpot, Qualtrics, WordPress CMS. Plus, ClickUp, Slack, and ChatGPT.

Honors & Awards
• 2017 Marcom Award Winner: Balzer & Tuck Website
• 2017 Marcom Award Winner: Nussbaum Driver Recruitment Campaign
• 2012 ReBrand Merit Award: NBS
• 2011 ReBrand Notable Award: Walking Mountains
• 2002 NORI Finalist: Price Chopper Facial Tissue
• 2001 NORI Finalist: Price Chopper Pure Maple Syrup
• 2000 NORI Finalist: Price Chopper Maraschino Cherries
• 1999 PICA Gold Award: MCI Kentucky Derby Invite
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