Wabash National
Multi-year creative partnership with Wabash National, a national trailer manufacturer serving fleet operators and trucking companies: national innovation and customer relationship advertising campaigns, customer testimonial videos, on-site and remote photo and video art direction, employee communications programs, and community billboards.
PRINT » DIGITAL
Innovation Campaign Videos
Customer testimonial videos extending the print campaign, capturing how each trucking partner worked with Wabash on its specific innovation challenge. Led on-site and remote photo and video shoot art direction.
Corporate Website Redesign (Concept)
Site redesign featured a hero placement for the innovation videos. Scoped but not executed.
Corporate Website Home Page Concept