CultureTalk Online Survey System
End-to-end brand creation for CultureTalk, a culture assessment platform built on twelve archetypes, serving individuals, organizations, and certified partners. Work began with naming, logo, and visual identity, then expanded into art direction for the archetypal icons, survey interface, online store, and results pages. The system extended across landing pages, inbound campaigns, social media, ebooks, white papers, training workbooks, and promotional materials.
Personal Brand Special Offer
Bundle package landing page from an inbound marketing campaign pairing the Individual Survey with personal brand support.
Personal Brand bundle landing page.
Individual Survey Ebook
Designed a 20-page eBook for the CultureTalk for Individuals funnel, paired with email and landing page assets to deliver a cohesive and engaging user experience.
Organizational Culture White Paper
Created a 15-page white paper for the CultureTalk for Organizations funnel, guiding art direction for a key tree infographic and delivering cohesive email and landing page assets.
