Jet Agency
Premium brand refresh and integrated marketing program for Jet Agency, the jet card membership brand in the Jet Genius portfolio, serving an ultra-high-net-worth (UHNWI) audience. Work began with persona research and brand voice, then a refreshed identity, brand standards, and website redesign. From there, the program scaled across national print and digital campaigns in leading luxury publications, activations at premier sporting and lifestyle events, environmental design for the sales gallery and trade show, and a suite of client-facing sales materials. Foundation for doubling annual membership revenue from $54M to $110M.
A Jet Genius Florida Holding brand.
A Jet Genius Florida Holding brand.
Print Advertising Campaigns
National and regional print campaigns across leading luxury magazines, hotel placements, and high-end event programs, designed to reach Jet Agency's audience where they already live, work, and travel.
Marketing Brochure
Square-format marketing brochure introducing Jet Agency to prospective members, with a removable pricing insert. The format itself was a brand decision, signaling premium positioning before a single word was read.
New Service Brochure
Brochure introducing Jet Agency's new aircraft management offering, designed alongside a supporting website page and email campaign as part of the integrated launch.
Proposal System
Transformed Jet Agency's proposal from a simple black-and-white Word document into a fully designed, branded multi-page system. Extended the visual system to the contract and member monthly statements, creating consistency across the full client lifecycle.
Personalized Sales Slicks
Personalized sales slicks for each Jet Agency salesperson, designed in both print and emailable PDF formats. Integrated into the team's onboarding flow alongside the website team page and social announcement system for a coordinated rollout.
