JetCharter.com
Brand refresh and integrated marketing program for JetCharter.com, the on-demand charter brand in the Jet Genius portfolio, designed for clients who fly private outside the membership tier. Work began with persona research and brand voice, then a refined logo (with a horizontal lockup as the new primary mark) and brand standards, lifting the brand's tone to match its audience. From there, the system extended across direct mail, sales support materials, lead-capture landing pages, email campaigns, and social media.
A Jet Genius Florida Holding brand.
A Jet Genius Florida Holding brand.
PRINT » DIGITAL
Marketing Support Materials
Sales slicks and lead-capture landing pages, designed to support outbound prospecting and inbound conversion as a connected system.
Direct Mail Marketing
Promotional postcard campaign offering a welcome credit toward a first flight. Distributed via EDDM and targeted address lists across priority markets.
