OrTran
Multi-year creative partnership with OrTran, a private trucking company. Work began with the rebrand: logo, expanded brand standards guide, and a corporate website with an interactive service solutions map. From there, the work extended into otr evolution, OrTran's Tour Model driver ambassador program: logo, business cards, z-fold brochure, sales deck, Facebook ad campaign, and responsive website.
Z-Fold Program Brochure
Designed for drivers to hand out, introducing otr evolution and its Tour Model premise to prospective candidates.
Z-fold Brochure with short trim cover panel
First spread with short cover panel folded down.
Front & Back Full Spreads
Cover & Back Panel
Sales Presentation Deck
Internal launch and outreach deck announcing otr evolution and walking stakeholders through the program's premise and recruitment angle.
Business Cards
Ambassador-issue cards giving each participating driver a tactile handoff tool.
