OrTran
Multi-year creative partnership with OrTran, a private trucking company. Work began with the rebrand: logo, expanded brand standards guide, and a corporate website with an interactive service solutions map. From there, the work extended into otr evolution, OrTran's Tour Model driver ambassador program: logo, business cards, z-fold brochure, sales deck, Facebook ad campaign, and responsive website.
Brand Standards Guide
Built beyond a standard mark-and-color document to include voice direction, corporate positioning, and brand belief statements, written to live inside future website and campaign work.
